What A Client Wants

Different clients want different things.

Some clients want to impress their boss with your work. 

Some clients want to not lose their job with your work. 

Some clients want to get a promotion because of your work.

And although it’s rare, some clients want to create something artistically meaningful with your work. 

Different clients want different things. Your success while working with them depends on how tuned-in you are to what they want. Not just what they say they want. What they really want.