Tesla Freelance

When Tesla announced their first car, it was not cheap. They offered a revolutionary car that was fully electric that could go really fast. And it was expensive. They didn’t need to sell many to generate a decent amount of revenue. And since the car was so electric (pun intended), people got in line to buy one.

Slowly, they released more accessible cars at more affordable prices, increasing the scale at which they produced these cars. They didn’t start at scale, needing to sell hundreds of thousands of units with minimal profit margin.

Many freelancers start their careers the opposite way that Tesla did. They do projects for razor thin profit margins, convincing themselves that they’ll get more clients, make the process more efficient, and generate a lot of revenue that way. But they rarely do. 

What if you tried to run your freelance business like Tesla did? Make a premium service or product with a high profit margin. Sell only a few when you start and do them excellently. Then, as time goes on, add scale if you like. It’s always easier to add scale to a premium product that people want than it is to increase quality and price on a product people don’t want.