Be Brief For User Experience

It’s better for something to be too short than too long when you think about the user experience. If a good video is too short, people are left wanting more.

They’re intrigued. 

But when a good video is too long, people get bored. The good video becomes a bad video because you didn’t think about their experience. 

This is a great strategy in digital marketing. 6-second ads capture attention and make the deal feel fleeting. So people click to learn more. This also works in announcements, photo albums, and parties.

What’s the most powerful thing I can pack in this sentence? I try to follow this pathway when I write, and it’s helped me be a more cutting writer. 

The goal is not shortness. The goal is focusing on what would make the user experience the best.

Not your experience. The user experience.